Sales calls are significant for every business organization.
The reason is simple - they have a direct impact on the revenue. A good sales call has the ability to turn the opportunities in your pipeline into revenue.
But making every sales representative in your team deliver good sales calls is not an easy task.
You will need to analyze every sales call they make and coach them to get better.
But there’s just one problem here. With the sheer volume of sales calls your reps do every day and the recordings of their previous calls, manually analyzing calls becomes increasingly impractical. Hiring more people to analyze and keep up with the demand is costly and inefficient.
What’s the way out of this? The most efficient way is to leverage technology for analyzing your calls. Which is what a sales call analysis software does.
Here, we discuss everything you need to know about sales call analysis software, give you a list of the 15 best software available in the market, and how to choose the right one that suits your sales team.
What Is Sales Call Analysis Software?
Sales call analysis software uses artificial intelligence (AI) to automatically record, transcribe, and analyze your sales calls. Upon analysis, it provides robust, data-driven insights on your calls, like keyword analysis, competitor analysis, sentiment analysis, call metrics, real-time transcription, speech recognition, call summaries, etc.
These conversation insights help sales managers gain actionable insights from sales conversations faster, build stronger customer relationships, coach reps effectively, and make data-driven decisions. The result? You can boost revenue predictably by scaling sales activities that actually work and weeding out ineffective activities.
Why Sales Call Analysis Software is a Must-Have
To build a predictable and repeatable sales process, organizations must leverage technology to gain actionable insights and predictive analytics to make their decision-making process data-driven. Gartner predicts that 60% of B2B sales companies will shift from relying on experience and intuition for selling to data-driven methods.
Here is where sales call analysis software can add tremendous value to your sales. By helping you identify patterns, understand customer sentiment, and forecast deals better, sales teams can come out stronger on the other side in all situations.
Let’s take a deeper look at how the sales call analysis tool helps you improve your sales performance in the modern sales environment:
Coaching Sales Reps Efficiently
By tracking key metrics like talk-to-listen ratio, objection handling, and closing techniques, the software offers actionable insights for managers to create personalized training plans.
For example, if a rep faces challenges in sales objection handling, such as pricing, managers can find this information by reviewing the call notes generated by the software. Then, during the coaching sessions, the manager can focus on improving objection-handling skills and equip the rep with better techniques to highlight the value of the solution.
The software also tracks progress over time, helping reps measure their development by providing consistent feedback on their sales approach.
Insights From Customer Interactions
The software automatically identifies key elements like specific keywords, competitor mentions, objections, tone, sentiment, etc., to generate actionable insights.
For example, the tool can detect keywords or phrases like "price," "competitor," or "problem." It then categorizes these insights into themes, helping businesses understand customer concerns or needs. Additionally, sentiment analysis gauges whether the prospect sounds satisfied or frustrated during a call, based on which you can conclude whether they’re interested in your solution or not.
With this information, managers can refine their sales strategies, improve customer satisfaction, and ultimately, boost revenue.
Simplifying the Onboarding Process
Studies show that 1 in 10 employees leave due to poor onboarding. Managers often struggle to balance training new reps with other important tasks, leading to new reps feeling neglected and undertrained.
Sales call analysis software saves managers from juggling between managing tasks and training new members of their team. It provides a structured way to teach new reps by showing real examples of successful calls. This helps them learn about solutions, messages, competition, pricing, and other important aspects.
For example, if a new rep wants to enhance their product knowledge and learn how top reps handle objections, managers can create an onboarding playlist using sales call analysis software that has recordings of successful calls and training materials, all available in a single platform.
Watching how their colleagues have closed deals in the past and how they handle objections is far more instructive in improving their sales skills than just talking plain theory.
Identify Ways To Upgrade the Product
Sales call analysis software sifts through sales conversations to pinpoint recurring themes like competitor mentions, feature requests, or suggestions, which you can use to improve your product.
For example, if multiple customers mention that a specific feature in your product is hard to use or that a competitor’s user interface is more intuitive than yours, the tool highlights these for you.
This approach helps in prioritizing your organization’s product enhancements based on actual customer needs, leading to an improved product that attracts new customers and delights your existing customers.
Forecasting Your Sales
Sales forecasting is crucial to any business as it gives a clear picture of how much new revenue your business will generate in a given time frame. But only 45% of sales leaders are confident in their organization’s forecasting accuracy, a study by Gartner reveals. The reason for this? Low-quality data.
The sales call analysis tool helps analyze conversations and gives accurate reports with data like conversion ratio, revenue ratio, customer needs, market trends, and more.
These accurate reports help managers and C-suite executives identify deal momentum, anticipate risks, refine sales strategy, and make data-driven decisions to improve overall sales performance.
15 Best Sales Call Analysis Software To Close More Deals
In the bustling world of sales, where every conversation could make or break a deal, having the right tools at your disposal is non-negotiable.
Here are the 15 best tools that use the power of AI to analyze your sales calls:
1. Call IQ
Call IQ by Klenty is a conversation intelligence platform that records, transcribes, and analyzes every customer interaction. The tool can summarize call details, quickly access past conversations, and identify key factors that progress the deal.
Key features:
- Call IQ offers 4 distinct AI-driven call summaries to maximize each call's value. 'Spotlight Summaries' focus on important moments, 'Action Items' outline discussed next steps, 'Questions Asked' document all prospect questions, and 'Sentiments' categorize positive and negative feelings.
- It transcribes your calls or meetings in under 5 minutes. Instead of listening to every call individually, you can scan through the transcript to grasp the main points of each conversation.
- Call IQ displays the talk time of each participant of the call, helping you see if there was effective interaction between the sales rep and the prospect during the conversation.
- It allows cross-functional collaboration through mentions and tags. You can comment on transcripts and tag relevant team members to keep them informed about customer needs and market trends related to products and services.
- Call IQ offers a centralized location to store all your audio and video calls across Zoom, Microsoft Teams, Google Meet, and Klenty Dialer. This helps you store and access important information easily.
- Integrates with Pipedrive, Zoho CRM, Salesforce, and HubSpot.
- Starter: $20 per user/month billed annually or $30 per user/month billed quarterly
- Pro: $40 per user/month billed annually or $50 per user/month billed quarterly
G2 Review: 4.6 out of 5
2. Gong
Gong's revenue intelligence platform lets companies collect, comprehend, and take action on all customer interactions in one unified platform. Its proprietary and patented AI technology helps you identify deal breakers and make data-driven decisions. Additionally, it assists sales managers in enhancing their team's productivity by providing personalized suggestions.
Key features:
- The platform creates summaries of crucial information from sales calls, like prospect needs, preferences, call outcomes, etc., helping sales managers prioritize actions and guide reps through challenges.
- It can help uncover key insights like customer needs, pain points, and preferences by analyzing conversations. This information can inform product development, marketing strategies, and customer engagement.
- Integrates with Hubspot CRM, Salesforce, Microsoft Dynamics 365, Cognism, and Vidyard.
Pricing: Available upon request
G2 Review: 4.7 out of 5
3. Clari Copilot
Clari Copilot, previously known as Wingman, is a sales call analytics software that records and highlights valuable insights in every conversation, enhancing the effectiveness of your revenue process.
Key features:
- RevGPT can create easy-to-read summaries of your meetings, suggest next steps, and send them to your Slack.
- It shares insights about potential roadblocks, competitors mentions, and next steps to take. This helps sales teams get useful and timely information to make data-driven decisions.
- Clari Copilot is part of Clari, a top platform for managing revenue. It lets sales teams keep an eye on all the steps of their deals and make accurate revenue forecasts.
Pricing
- Growth: $720/year/rep
- Accelerator: $1,080/year/rep
- Enterprise: $1,320/year/rep
G2 Review: 4.5 out of 5
4. Chorus by ZoomInfo
Chorus uses conversation intelligence technology to help sales teams by recording and analyzing customer interactions, like calls, meetings, and emails. This helps them understand their deals better, refine their methods, and get better outcomes.
Key features:
- With an AI-driven transcription function, you can find the moments that matter, like next steps, competitor mentions, feature requests, and more. This ensures that you get real-time insights.
- Chorus.ai helps sales teams work together and improve by letting them share comments, feedback, praise, and coaching tips on each other's calls. It also helps set up ‘Smart Playlists,’ a library of the best calls for new reps to learn from.
- The ‘speaker identification’ feature analyzes the calls and identifies multiple speakers in the same room, ensuring you are updated when others are speaking.
- It automatically gathers and connects contacts and messages from your sales interactions to your CRM system. This helps the manager gain complete visibility into the deal and enables accurate forecasting.
Pricing: Available upon request
G2 Review: 4.5 out of 5
5. Avoma
Avoma is an AI meeting assistant that helps sales teams capture crucial customer information throughout meetings. It records sales meetings and provides transcripts, summaries, and actionable insights, making it easy to gather customer information.
Key features:
- By analyzing calls, Avoma identifies each speaker, provides insights into the talk-to-listen ratio, and then categorizes the conversation into different topics like objections, negotiation, features, and more.
- It helps reps improve their call presentation by giving insights like their most-used words and longest monologues in conversations.
- After a meeting, Avoma creates a concise summary of the conversation that syncs automatically with your CRM.
- Sales teams can take notes, view, and edit them together in real time using Avoma. The software also timestamps the notes and links them to the meeting recording for context. This makes important information from calls easily accessible to reps.
Pricing:
- Basic: Free
- Starter: $24/user/month (billed monthly) or $19/user/month (billed annually)
- Plus: $59/user/month (billed monthly) or $49/user/month (billed annually)
- Business: $79/user/month (billed annually)
- Enterprise: $149/user/month (billed annually)
G2 Review: 4.6 out of 5
6. Allego
Allego is a conversation intelligence tool that helps sales teams by analyzing calls to find insights on what works in the market and deals. This way, they can coach their sellers to do better, understand which messages are effective, and step in when a deal is at risk.
Key features:
- Allego uses AI to analyze sales conversation topics and suggests the right content for different selling situations. This helps reps understand buyer behavior and tailor the messaging.
- The platform creates AI-made highlight reels from call recordings, giving sales teams quick insights into their calls.
- It’s AI virtual coaches help new sales reps learn and assist sales managers in coaching more effectively.
- Allego can automatically recognize 99 languages and dialects, ensuring accurate call transcriptions for global users.
Pricing: Available upon request
G2 Review: 4.6 out of 5
7. Salesloft
Salesloft's Conversations platform, powered by AI, helps sales teams analyze recorded calls, break down transcribed conversations, share clips from recordings, and make meeting notes.
Key features:
- After the meeting ends, Salesloft's AI generates a summary of the call transcript with all the action items.
- AI Forecast feature analyzes your calls to estimate the probability of your deal being closed as won during the current quarter. This helps you predict the sales cycle and plan for the next steps.
- Sales reps can organize their recorded meetings into playlists for quick access. They can categorize calls as strong or weak and even create and share clips from the recordings.
- The platform can identify languages in audio and make meeting transcripts in 6 languages: Dutch, English, French, German, Italian, and Spanish.
Pricing: Available upon request
G2 Review: 4.5 out of 5
8. Fathom
Fathom is a free tool that helps you analyze sales calls. It records, transcribes, analyzes, and summarizes your calls on Zoom, Google Meet, or Microsoft Teams. The tool ensures your recordings are private unless you choose to share them, and they don't sell your information to other companies.
Key features:
- Fathom's AI summary and transcription service works with 7 languages, such as English, French, Spanish, Italian, German, and Portuguese.
- You can easily copy and paste summaries and highlights into other tools like Notion, Google Docs, or your CRM for keeping records, saving you from inaccurate documentation.
- Fathom helps organize and share important moments from customer calls, which helps teams work together better.
- It also connects with popular CRMs like Salesforce, Hubspot, Close, and more.
Pricing:
- Basic plan: Free
- Fathom Team Edition
- Standard: $32 user/month (billed monthly) or $24/user/month (billed annually)
- Pro: $39 user/month (billed monthly) or $29/user/month (billed annually)
G2 Review: 5 out of 5
9. Mindtickle
Mindtickle's sales analytics software can analyze calls, emails, and meetings to provide insights that assist sales teams in learning and applying effective sales techniques. It also offers revenue intelligence technology to give scores for the health of deals and accounts.
Key features:
- Mindtickle's Call AI feature transcribes and analyzes sales conversations to find valuable insights such as product feedback, competitor mentions, and market insights, this helps you understand what piques a prospect’s interest.
- The platform analyzes conversations to identify buying signals, topics, themes, and deal risks. This helps managers review the deal and make informed decisions.
- It offers highly personalized coaching to reps by identifying skill gaps and also enables them to self-coach with AI video role plays.
Pricing: Available upon request
G2 Review: 4.7 out of 5
10. Revenue.io
Revenue.io's sales call analytics tool helps sales teams see the entire sales process clearly. It helps them figure out what works and what doesn't in conversations with potential customers.
Key features:
- During a meeting, if a salesperson needs help or asks for it, Conversation AI tells their manager in real time. This way, managers can provide guidance when it's needed.
- Users can add every phone call and video meeting into organized libraries. This helps other reps learn best practices from top reps and do better.
- The platform uses AI to send automatic follow-up emails after the sales call. These emails summarize topics discussed, questions asked, and next steps.
Pricing: Available upon request
G2 Review: 4.7 out of 5
11. Jiminny
Jiminny's conversation intelligence platform records and analyzes interactions in video, voice, and email. It also automatically scores sales meetings using AI for benchmarking.
Key features:
- Jiminny offers multilingual call summaries. Currently, summaries are available in English, French, Spanish, Italian & German.
- It analyzes your conversations, segments them into searchable topics, and highlights key moments like competitor mentions, pain points, pricing, etc., saving you time reviewing activities.
- After your meeting, Jiminny automatically sends the AI-generated call summaries to the CRM. This function is currently available for Salesforce and Hubspot users.
Pricing:
Annually: $85 per user per month
Monthly: $100 per user per month
G2 Review: 4.4 out of 5
12. Enthu.AI
Enthu.AI helps sales teams by providing valuable insights using AI to analyze sales calls. This helps them understand customer interactions better and become more efficient in their operations.
Key features:
- The platform transcribes and analyzes conversations with potential and current customers from various sources like phone calls, chats, voicemails, and video calls.
- Enthu.AI examines each call closely to find important moments and displays them in an easy-to-understand format for in-depth analysis.
- Sales teams can save sales calls in the Playback Library for future reference, team coaching, and training new members.
Pricing:
- Getting started: Free
- Growth: $59/rep/month
- Enterprise: Custom pricing
G2 Review: 4.9 out of 5
13. Fireflies.ai
The Fireflies sales call analysis software brings together information about who's talking, what they're talking about, and their sentiments during the call. This helps sales teams assess how well their reps are doing in their conversations over time.
Key features:
- With Fireflies, users can see how often competitors, objections, pricing, and other topics are discussed in their meetings.
- It offers coaching opportunities and training features that help managers and reps understand areas that need improvement. It provides personalized feedback on objection handling, closing techniques, and other aspects of the call.
Pricing:
- Free
- Pro: $18/user/month (billed monthly) or $10/user/month (billed annually)
- Business: $29/user/month (billed monthly) or $19/user/month (billed annually)
- Enterprise: Custom pricing (billed annually)
G2 Review: 4.5 out of 5
14. Pickle
Pickle.ai is software made for small business salespeople. It helps them use data to make better decisions and build better relationships with customers. The software analyzes conversations and provides comprehensive reports, including insights like talk-listen ratio, action items, etc., making it easy for sales managers to understand call outcomes.
Key features:
- Pickle analyzes the entire conversation & provides AI-generated summaries, keyword markers, talk-listen ratios, and more. This helps reps share clips & notes with the team instantly.
- It generates call summaries, which condense lengthy conversations into brief, informative summaries. This helps busy sales professionals quickly grasp the key points of a call.
- Integrates with Hubspot, Salesforce, Salesloft, RingCentral, etc.
Pricing:
- Relish: $40/month billed annually or $48/month billed monthly
- Spear: $68/month billed annually or $80/month billed monthly
- Pickle Jar: Contact the sales team for pricing
G2 Review: 4.8 out of 5
15. Convin
Convin’s AI-powered sales call analytics tool records, transcribes and analyzes your customer conversations. It gives you data-driven insights, so you know what’s working and what's not, and refine your sales strategies.
Key features:
- Convin lets you investigate deal status, understand market trends and customer behavior, and coach reps–all under the same roof.
- It analyzes your reps-prospect conversation and highlights areas for improvement under the ‘conversation behavior analysis’ function. This helps managers understand where the rep needs guidance.
- Convin pulls up all your meeting notes and summaries and automatically syncs them into your CRM. It integrates with 7 popular CRMs like Close, Pipedrive, and Zoho.
Pricing: Available upon request
G2 Review: 4.6 out of 5
How To Choose an Ideal Sales Call Analysis Software?
When choosing from the wide range of software available in the market, ensure that your software not only meets your needs but also helps enhance your sales processes, effective coaching, and decision-making. Here's a detailed breakdown of what you should look for:
Integration Capability
Check if the software can work with your CRM system, email platforms, and other communication tools. This makes it easier to manage customer information and streamline your workflow.
Accurate Transcription & High-Quality Summaries
Look for software that provides accurate transcriptions so you understand the content of the calls and generate high-quality summaries, making it easier to quickly glean important insights and action points from the conversations.
UI & Customer Support
The software’s user interface should be user-friendly and intuitive, making it accessible to all members of your sales team. Additionally, reliable customer support is crucial for addressing any issues, answering questions, and ensuring that your team can make the most of the software's features.
Call Metrics
Make sure the software provides comprehensive metrics and analytics. This includes data on call duration, call outcomes, sentiment analysis, and any other relevant performance indicators. These insights are essential for making data-driven decisions and optimizing your sales strategies.
Ensures Legal Compliance
Compliance with call recording laws and other legal requirements concerning data privacy and consent is essential. Your chosen software should have robust security features to protect sensitive customer data and ensure that your call recording and analysis practices adhere to the laws of the respective geographic location and always get the prospect’s consent.
