How Azeus Convene Used
Multi-channel Outreach to
Expand Their Business

Klenty’s seamless importing via CSV files helped Azeus Convene route leads to the right sequences and kick off campaigns with a blend of emails, calls, and LinkedIn touches.

Instead of relying on intuition and guesswork, reps now knew exactly what activities to perform every day.

’Multi-channel Inbox’ collated all conversations across multiple channels in a single place. Reps could reply to emails and LinkedIn messages, and attend missed calls—all from one view.

“Klenty, because it integrates with Pipedrive, that’s one of the winners. We can have that flow of information back and forth.”

Reps could auto-update engagement activities like email opens, clicks, and responses, call outcomes and notes, and LinkedIn touches in Pipedrive. They could automate tasks like:

• Creating an activity for a Deal when an email is sent
• Creating an activity for a Person on a response
• Recording an activity for the Person if leads showed interest

“LinkedIn automation within the app has made
a huge difference. The team can activate the tasks from one screen, and it is simple and easy to do. That’s a win, in my opinion.”

Craig was delighted when Klenty launched In-App LinkedIn Automation. Reps could schedule and execute tasks such as Connect Requests, InMails/Messages, and Profile Visits. Klenty also helped them personalize their messages using lead information.

Klenty’s Sales Dialer enabled reps to execute call after call with minimal effort. They could place calls via browser without the need to dial.

‘Local Dial’ enabled reps to contact leads using their area code, which increased trust and credibility. ‘Voicemail Drop’ helped reps drop personalized, pre-recorded voicemails in just one click.

Reps were also able to customize their inbound voicemail based on geography, persona, cadence category, and so on.

“Manage and monitor a cadence. To connect with the key medium through which we’re going to be communicating. The dialer works really well, for me as a manager to go back and listen to the call recordings.”

Craig was very impressed with Klenty’s coaching features. Using ‘Goals’, he was able to set up individual targets for his reps in terms of the number of meetings booked, leads contacted, and activities performed. This made it easy for him to keep track of team performance.

’Call Recordings’ helped Craig review calls and find coachable moments. He could also replicate winning behaviors across the entire team.

Azeus Convene’s reps were able to contact leads consistently and in a timely manner using automated follow-ups.

’Delivery Windows’ ensured that emails reached leads exactly when they would see them. Klenty also provided Azeus Convene the liberty of prioritizing either follow-up emails or cold emails. Reps were able to personalize their messages using lead information.

Klenty’s extreme emphasis on email deliverability ensured that emails landed in primary tabs and not in spam.

‘Cadence Throttle’ helped reps send an ideal number of emails per day. ‘Random Intervals’ ensured that emails were sent at random times to seem human.

Klenty’s extensive reports and the granularity of each report astonished Azeus Convene. With Klenty, Craig was able to:

• Know how each cadence was performing
• Know how each step in a cadence was performing
• Figure out winning templates
• Track how many calls were being made
• Stay up-to-date on how many activities were being performed

Reps were also able to share and learn from one another's crucial insights. Klenty helped them clone and edit sequences. Reps could also save templates and replicate winning strategies across the entire team.

“I’m a big fan. We get an enormous amount of value out of your product. In comparison with the market, whether it be Salesloft or Outreach, you are priced well enough that it is a simple decision.”

Amidst a global recession, Craig had to keep cost reduction in mind while choosing a platform. Craig had worked with Salesloft and Outreach before but found that Klenty offered the same value for a much more affordable price. Klenty’s transparent pricing gave Craig a clear idea of what to expect. Signing up for a 14-day free trial helped him bring his team strategies to life.

With Klenty, Craig could unify emails, calls, and LinkedIn in a single platform as opposed to using separate solutions. Klenty also integrates with Pipedrive natively, ensuring automatic data-flow without having to rely on third-party tools like Zapier.

All of the above factors made Klenty the ideal choice for reducing IT spend, without compromising on sales workflows or meetings booked.