What Is Mailshake? Features, Pricing and Perks

A sales engagement platform is the most effective way to maximize your outreach and drive your sales.

There are plenty of sales engagement tools available in the market. Among these, Mailshake is a leading tool that’s used by over 49,000 companies across the world. 

But are you wondering whether it'd be the best fit for your sales team? If yes, you’ve landed in the right spot!

Here, we’ll cover what Mailshake is, its features, pricing, advantages and disadvantages so that you can decide for yourselves. Let’s dive right in then, shall we?

What Is Mailshake?

Mailshake is a sales automation platform that helps you automate outreach at scale and get more replies for prospects.

But how does this work?

Mailshake puts your lead generation on autopilot by helping you connect with thousands of prospects all at once with personalized messages—through email, social and the good ol’ phone.

With a steady stream of engaged leads flowing in regularly, sales reps can book more meetings, close more deals, and increase your revenue.

Why Should You Use Mailshake?

All sales teams aspire to close more deals than their status quo, but different teams would have different priorities and goals. 

You can use Mailshake if you’re looking to:

• Send personalized cold emails at scale.
• Improve your cold email deliverability.
• Track your team’s opens, replies, and click metrics on one dashboard.
• Automate multi-channel outreach campaigns across 3 channels: Email, phone, and social.
• Incorporate LinkedIn and social media into your outreach sequences.
• Gain better visibility into lead activity.
• Use a single tool to identify leads and start cadences instead of switching between multiple different tools. 

Who Can Use Mailshake?

Mailshake can be used by agencies, founders, marketing teams and sales teams to run emails to hundreds of recipients without manual work.

It is highly suitable for founders and startups looking to grow their business and reach more potential customers without spending hours sending emails one-by-one.

It is also a good fit for a high-volume GTM outreach model. With strong email deliverability capabilities, Mailshake ensures emails hit the inbox every time. 

Let’s take a deeper look at how different teams can use Mailshake:

• Sales Leadership: Mailshake’s dashboard allows sales leaders to easily track the metrics of individual rep and the whole team at a glance. What’s more, sessions like weekly live training and Cold Email Masterclass ensures that reps in their team come up to speed quickly and optimize their cold email outreach.

• Sales Representatives: Sales reps can reap several benefits with Mailshake, like setting up new campaigns in minutes with personalization and for multi-touch channels, constantly keeping a tab on what’s driving your pipeline growth with analytics and dashboards, and improving performance with battle-tested templates that increase your open and reply rates.

• Agencies: Agencies can scale using Mailshake without hiring new employees. They can automate and personalize email campaigns for potential clients—whether it’s PR, link building, and other marketing campaigns—in minutes. What’s more, agencies can set up automated follow-up with leads, and monitor opens, clicks, and replies across email outreach to book more meetings.

Features of Mailshake

As you might have inferred based on the capabilities of Mailshake mentioned so far, the tool boasts a formidable list of features. 

Let’s take a look at the features that set Mailshake apart from the rest of the tools:

• Lead Catcher: This feature simplifies the lead workflow for reps. When you mark leads as "won," "lost," "ignored," or when you assign them to your teammates, Mailshake automatically takes you to the next one, so that you don’t miss any leads. Your entire correspondence and their history of clicks, opens, etc. are always in view, and you can reply in just one click.

• Outreach Analytics: Mailshake users can gain full visibility into the analytics that matter the most for lead monitoring, all in one dashboard. Sales teams can track opens, clicks, and replies for every cold email sent. Using the Lead Drivers dashboard, teams can analyze which type of outreach is most effective.

• AI Writer: Named SHAKEspeare, this AI-powered email writer is trained on data from 1000s of cold email campaigns to generate winning cold email copies. Once you give your business and goals as inputs, the AI writer gives you 3 versions of email copy in under a minute. All you have to do is select the one you like best and add it to your Mailshake campaign.

• Email Copy Analyzer: In addition to the AI writer, Mailshake also comes with an in-app copy analyzer that checks both your subject line and body of your cold email. This feature checks copy, length, and links to give you specific recommendations of how to improve deliverability and readability.

• Email Domain Setup Assistant: Mailshake ensures full email setup done for you without any technical know-how. This helps sales reps to quickly generate new email domains that have a high sending reputation.

• Data Finder: Instead of switching between a prospect database tool and an outreach tool, Mailshake’s Data Finder is an additional service that helps you find prospects and automate your cold outreach—all inside one tool. With this, you can filter prospects with ease by searching for prospects using 3 filters: role, location or company. You also have the option to combine all these filters.

Pricing

Mailshake has separate pricing structures for its sales engagement platform and its Data Finder tool. 

For the sales engagement platform, the lowest tier is the ‘Email Outreach’ package, which costs $58 per user per month (billed annually). This enables users to access the tool’s email features, and is suitable for marketers and founders whose workflow involves a lot of cold email campaigns. 

If you’re looking to harness its multi-channel capabilities, the ‘Sales Engagement’ package comes with all the features in the previous package, plus phone dialer for cold callers and LinkedIn automation for social selling. Ideal for sales teams, this package is priced at $83 per user per month (billed annually).

Next comes the Data Finder, which helps sales teams find prospects’ names, email addresses. There are 4 tiers of pricing here:

• Free trial: Only 50 credits available, after which the user has to move to a paid plan.
• Starter: $49/month (billed annually). Provides 1,000 credits/ month, and ideal for individuals or small teams.
• Pro: $99/month (billed annually). Comes with 2,500 credits/month. Suitable for growing teams.
• Enterprise: $249/month (billed annually). This top-tier plan provides 12,500 credits/month. Best suited for large, established teams.

Pros and Cons of Mailshake

We’ve covered a lot of ground here about Mailshake, including its features, use cases and capabilities. So, is it the best tool for your sales team?

In this section, we’ll lay out its advantages and disadvantages for you so that you can make a considered decision.

Pros of Mailshake:

• Strong email deliverability. Mailshake’s email warm up tool warms up your email domain to improve your sender score, and pauses sequences when a prospect replies, unsubscribes, or bounces. This means, more cold emails landing in prospect inboxes, more replies, and more meetings booked per rep

• AI assistance to write and analyze emails. SDRs don’t have to rack their brains trying to come up with email copy and subject lines that get opens and replies. With AI, they can write dozens of emails in a matter of minutes, all with a high chance of success.

• Ability to catch leads who turn hot. The Lead Catcher feature ensures reps don’t miss any leads, and reach out to them the moment they turn hot.

• Unlimited free calling minutes. The ‘Sales Engagement’ package comes with unlimited free dialer minutes for North American phone numbers, enabling you to grow your cold call outreach without any constraints.

• Prospects view. The Lead Catcher feature gives you a bird’s eye view of a prospect and see every email, social message, and phone call they've received across multiple campaigns.

Cons of Mailshake:

• No powerful dialing capabilities. Several users have reported on G2 that Mailshake’s dialer isn’t as automated as its email capabilities and also of poor call quality.

• Lack of behavior-based playbooks. Mailshake doesn’t possess playbooks that customize your outreach and follow-up efforts based on the prospect’s intent and behavior. This could lead you to execute the same activities for every prospect without considering their buying journey.

• Lack of goal-driven outreach capabilities. Mailshake lacks the ability to set pre-defined outreach goals (like, contact X prospects every day) for reps, which can help focus their outreach efforts and allows managers to track the reps’ performance.

• Basic CRM integrations. Advanced capabilities like syncing conversation history with prospects and tasks to the CRM are not found.

• Basic email personalization capabilities. Mailshake doesn’t provide advanced email personalization features like changing the email content based on when the prospect receives and opens the email. 

• Lack of free trials. Mailshake does not provide any free trials. This could impact cost-conscious buyers like growing sales teams, as free trials empower them to make informed decisions and avoid paying for features they might not need.

Klenty: A Better Alternative to Mailshake

Having looked at some of the disadvantages of Mailshake, you might want to consider an alternative tool that comes with outreach across multiple channels—calls, emails, LinkedIn, texts, and WhatsApp, powerful dialing capabilities, can integrate with multiple CRMs, and advanced email personalization.

Klenty can help you with all that, and so much more. Here’s a sneak peek:

• Powerful dialer for cold calling. Klenty’s powerful Sales Dialer enables parallel dialing, where you can place up to 5 calls simultaneously, all in one click to help you place 5x more calls. The dialer also logs all notes to your CRM, allows you to send voicemails in a click, and batch prospects according to their time zone.

• Intent detection. Klenty’s Cadence Playbooks helps you detect intent in prospects, establish the right next steps for every prospect, and prioritize prospects based on their intent. You gain visibility into where prospects are in their buying journey, move prospects from cadence to cadence based on intent, and execute precisely those activities which take each prospect towards a meeting. No more blind follow-ups.

• Set clear goals for reps. With Klenty’s Goals and Reports, managers can set daily, weekly, and monthly targets for the sales team, get them to commit towards targets for activity, prospect coverage and conversion, and spot gaps as they happen (not after) to ensure timely interventions.

• Advanced email personalization. At Klenty, email personalization doesn’t stop with just placeholders. The ‘Liquid Templates’ feature uses dynamic formulas to change the content of your emails based on when the prospect receives and opens the email. 

• Tight integrations that ensure updated CRMs. Unlike Yesware, Klenty smoothly integrates with 5 CRMs—Salesforce, MS Dynamics, Hubspot, Zoho and Pipedrive. The advanced integration capabilities include triggers to automatically update contacts from Klenty to CRM and auto-syncing of metrics like opens, clicks and replies along with email conversation history to the CRM. The tight integration ensures an up-to-date CRM and saves hours per day by eliminating manual activities and allows you to focus on selling.

Book a demo now to see how Klenty can help your sales team crush through goals!