Ask any B2B sales professional worth their salt and they'll agree: Quality data forms the bedrock of your prospecting efforts. It sets the stage for all your marketing campaigns and sales outreach efforts.
But there's a tiny problem.
Getting your hands on high-quality data about your ideal buyers is no walk in the park. Ensuring this information is relevant and reliable is a huge challenge that many in the B2B space grapple with day in and day out.
Prospecting using outdated data that’s riddled with inaccuracies is like shooting in the dark, hoping you hit a bullseye.
The result? Your prospects don't open your emails and pick your calls, and you don't book enough meetings to hit your quota.
So, what's the best way to ensure you're not chasing after leads that lead nowhere? By partnering with a reliable B2B database provider.
Worry not, for we did the homework for you and curated this extensive list of the 15 best B2B data providers in the market. But before jumping into it, let's get some basics out of the way.
What is a B2B Data Provider?
A B2B data provider collects and provides business-related information to other businesses, helping them enhance their sales and marketing strategies to make informed decisions. These providers maintain extensive databases containing an assortment of data points, such as:
- Company names
- Phone numbers
- Business email IDs
- Industry classifications
- Employee demographics
- Revenue figures
- Existing technology stack
- Additional information
By purchasing accurate and updated data from these providers, you can focus your marketing and sales efforts better, find the perfect sales leads, conduct market research, and streamline your prospecting activities.
In fact, 38% of marketers are looking to increase their use of customer data platforms. But in case you're still dicey about going the B2B data provider route, let us help you out.
Why Does Your Business Need a B2B Data Vendor?
In a survey by Demand Gen Report, 64% of respondents say their biggest issue with maintaining database quality is having old or outdated data. Bad data not only affects your outreach efforts but can lead to missed opportunities and wasted resources.
To prevent this, it’s critical to ensure your business data is accurate and up-to-date. This not only helps you personalize your sales and marketing efforts but also uncovers new valuable insights about your target audience. This is where a reliable B2B contact database provider becomes invaluable.
They continuously verify and update business information, ensuring your database remains current and relevant. Here's how the best B2B data providers can do wonders for your business:
- Target and Engage Your Buyers Better
A B2B data provider helps you zoom in on the businesses and decision-makers who are most likely to be interested in what you're offering. You can simply sift through heaps of data to find companies that fit your ideal customer profile (ICP) like a glove.
This way, instead of blasting out emails or ads to everyone and their neighbors, data providers can help you be highly specific when it comes to building your prospect lists. You can use filters like financials, employee count, company profile and industry to create targeted lists, like Series B companies with over 200 employees in the healthcare industry.
And when you're talking the right language and addressing specific needs and pain points, you're bound to see a positive impact on your engagement efforts.
- Identify Key Stakeholders Within Target Accounts
So you've identified businesses that would love your product. Now the question arises: Who do you talk to?
With a B2B data provider, you get to know the 'who's who' in your target accounts as you get full visibility into each contacts, their roles, and even the company hierarchy. This helps you zero in on the decision-makers who have the power to say 'yes' to what you’re offering.
- Expand Total Addressable Markets and Identify New Prospects
Total Addressable Market (TAM) is the overall revenue opportunity for your product if all potential customers were willing to buy what you're offering. Expanding your TAM can help you generate more opportunities, unlock new revenue streams, run stronger go-to-market campaigns, and reach a wider range of customers.
With a B2B data list provider that provides accurate information on businesses, you can not only effectively navigate the market you know but also discover new markets you haven’t even tapped into yet.
By expanding your total addressable market, you open doors to new possibilities, new customers, and ultimately, new revenue streams, scaling your business beyond its current boundaries.
- Personalize Content and Messaging
Well, you know this already but let's reiterate—in the world of B2B, one size doesn't fit all. Personalization is key. And this is where a good B2B data provider really shines.
It not only equips you with an extensive list of your target audience, but also provides key information about the accounts like employee count, revenue, location, tech stack, etc. This allows you to effectively tailor your content and messaging to address the specific needs, challenges, and interests of each segment or individual you're targeting, making your communications more relevant, more engaging, and more likely to strike a chord.
If you're ready to jump into the world of B2B data list providers, let's take you through the list of top options you must consider.
15 Best Data Providers to Boost Your Prospecting in 2024
In today’s digital era, the demand for accurate and up-to-date data has never been more critical. Selecting the right data provider can be a game-changer for your prospecting endeavors.
To help you navigate this dynamic landscape effectively, we give you our 15 top B2B data providers that have proven their mettle in delivering top-notch solutions.
1. Prospect IQ by Klenty
Prospect IQ is a B2B data prospecting platform that helps you identify your ICP accounts and the right stakeholders. As a B2B data provider, Prospect IQ offers an extensive database of over 220 million contacts.
What’s more, the contact data you get from this platform is highly enriched, thanks to its waterfall lead enrichment model. This method of enrichment aggregates data from multiple vendors so that your database is filled with accurate phone and email data.
The platform also offers a 1-click auto-enrichment capability, allowing you to build the most contactable list of accounts and prospects.
Key features:
- Comprehensive Contact Database: Access a global contact database of over 440 million verified email addresses and phone numbers with 26+ data filters to identify accounts that best fit your ICP.
- Lead Enrichment: Prospect IQ uses a unique waterfall lead enrichment model to gather data from multiple providers, ensuring 700% more email and direct phone data.
- Better Account Insights: Get your hands on all relevant information for each profile by just adding the domain name.
- Email Finder: Find and update email, technographic, and title information on your CRM automatically.
- Phone Finder: Gather accurate phone numbers for prospects using their email addresses or LinkedIn URLs.
- LinkedIn Prospector: Extract business contact details from LinkedIn URLs, and seamlessly import them into your CRM or sales engagement platform.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for 200 phone credits/month
2. ZoomInfo
Zoominfo SalesOS uses advanced algorithms to accumulate verified B2B data from millions of sources in real time, helping businesses find, target, and engage with the right audience more effectively. It provides all essential prospecting details, such as contact data, job titles, technographics, firmographics, and other relevant information about your target companies.
Key features:
- Extensive Database: Find prospects that fit your ICP from an extensive database of over 70 million direct dial mobile phone numbers and over 174 million verified email addresses.
- Buyer Intent: Identify and reach prospects who are looking for your solution.
- Website Visitor Tracking: Discover and connect with key decision-makers from businesses exploring your website.
Pricing: Available on request.
3. Apollo.io
Apollo.io is an all-in-one B2B data provider that helps you find and reach out to your ideal customers. Offering advanced sales prospecting capabilities, the platform helps you find the right prospects and create targeted prospect lists.
Apollo provides an extensive database with over 65 advanced search filters, such as buyer intent, job postings, headcount growth, and more.
Key Features:
- Live Database: Find new leads, verified B2B email addresses, and phone numbers with Apollo's live database of over 275 million contacts.
- Data Enrichment: Update your CRM data automatically to make it more actionable and effective.
Pricing:
- Free: $0 for 60 mobile and 120 export credits per year.
- Basic: $49 for 900 mobile and 12,000 export credits per year (billed annually).
- Professional: $79 for 1,200 mobile and 24,000 export credits per year (billed annually).
- Organization: $119 for 2,400 mobile and 48,000 export credits per year (billed annually).
4. Cognism
Cognism is one of the leading data platforms popular for unrestricted data views and complete compliance. It offers account and contact data enrichment capabilities so that you can supercharge your sales teams.
With Cognism, you can easily find buyers who are more likely to buy from you and use contextual data for better conversations.
Key features:
- Global database: Access accurate and up-to-date contact details of prospects all around the world.
- Diamond verified phone data: Get human-validated and factually-correct mobile numbers with 98% accuracy.
- Advanced filters: Identify your best target buyer in seconds with advanced contact, firmographic, technographic, sales trigger event, and intent filters.
Pricing: Available on request.
5. Seamless.ai
Seamless.ai is one of the best B2B data providers that uses AI to help you find verified cell phones, emails, and direct dials of your ideal customers in real time. The platform comes with advanced features like email sequence personalization, technologies search attribute filter, email outreach follow-ups, and more, making it ideal for large enterprises.
Key Features:
- Extensive Database: Access over 1.9 billion verified contacts and company records with 350% more opportunities.
- Chrome Extension: Find phone numbers and emails without leaving your browser.
- Seamless Integrations: Integrate directly into your existing platforms, including Salesforce, Hubspot, Outreach, LinkedIn Sales Navigator, and SalesLoft, along with other top CRMs and engagement platforms.
Pricing: Available on request
6. Lusha
Lusha is another leading sales prospecting tool that not only gives you the contact information of your prospects but also allows you to filter them based on intent.
Key Features:
- Laser-focused Lists: Build your contact list easily with accurate and actionable data about every prospect.
- Enrich Entire CRM: Push contact lists to your existing tools and enrich them with actionable data in a single click. Score, route, and keep your pipeline up-to-date effortlessly.
- High Data Privacy: CCPA and GDPR compliant along with ISO 27701 certification. Get the highest standards of privacy and security in the world.
Pricing:
- Free: $0 for 5 credits per user per month
- Pro: $29 for 480 credits per user per month (billed annually)
- Premium: $51 for 960 credits per user per month (billed annually)
- Scale: Custom Pricing
7. LeadIQ
Lead IQ is a B2B data provider that helps you:
- Find accurate B2B contact data
- Prospect via one-click workflow
- Track key accounts and contacts
- Write personalized emails with AI
- Enrich your CRM data
Key Features:
- High-quality B2B Database: Get access to millions of business profiles, emails, and mobile numbers verified in real-time.
- One-click Workflow: Identify, capture, and push leads into sequences in seconds. Skip long and complicated workflows that decrease your sellers’ productivity and output.
- Track Key Accounts and Contacts: Set up triggers on account and contact level to keep track of when your buyers and influencers switch jobs.
Pricing:
- Freemium: $0
- Essential: $39 per user per month (billed annually) , and $45 per month (billed monthly)
- Pro: $79 per user per month (billed annually), and $89 per month (billed monthly)
- Enterprise: Custom pricing
8. Clearbit by Hubspot
Clearbit helps you find the right leads and build targeted prospect lists with its extensive database from both public records and proprietary sources, ensuring data accuracy and relevance.
Key features:
- Reach Your Ideal Customers: Access an extensive database of over 30 million verified contacts with global coverage across the US, APAC, and EMEA.
- Target Accounts: Filter through the global B2B landscape and find companies that are likely to be interested in your products. Get updates when prospects check out your website, so you can reach out to them promptly with the right information.
- Reveal Intent: Identify anonymous website visitors, reveal intent from high-fit companies, and move fast to turn it into a pipeline.
Pricing:
- Free: $0
- Growth: $50 to $275
9. Salesintel.io
Salesintel is another leading B2B data provider providing accurate, reliable, and updated contact and company data. With Salesintel, you can get information about key decision-makers, business email addresses, firmographics, technographics, intent data, and more.
The platform has a vast database spanning industries and niches, making it ideal for businesses of different sizes.
Key Features:
- Human-verified Data: Every contact is re-verified every 90 days by humans.
- Target Smarter: Use firmographic and technographic filters to find accounts that best fit your solution.
- Bombora's Intent Data: Access Bombora, SalesIntel’s PredictiveIntent, website visitor intelligence, and company news to get multiple intent signals.
Pricing:
- Individual: $69 per month
- Teams: $199 per user billed annually
- Unlimited Everything: Custom pricing
10. RocketReach
RocketReach helps you find accurate emails and phone numbers for your target companies. It has a global database of 700 million business profiles and 60 million companies, allowing you to create contact and company lists that automatically update and customize by location, title, industry, skills, company details, and more.
Key Features:
- High-quality Data: Get global phone and email coverage with a deliverability rate of 90-98% on verified emails.
- Data Enrichment: Enrich data at scale with 4.5 billion records, lightning-fast speed, and an exceptional fill rate.
- Automated Prospect Lists: Create contact and company lists that automatically update and customize based on location, title, industry, skills, company details, and more.
Pricing:
- Essentials: $39 per month (billed annually), and $52 per month (billed monthly)
- Pro: $99 per month billed annually, and $179 per month (billed monthly)
- Ultimate: $249 per month billed annually, and $359 per month (billed monthly)
11. Adapt.io
Adapt is a B2B sales intelligence platform with over 200 million contact profiles, helping you boost productivity, generate leads, and drive revenue growth. You can narrow your search for the ideal customer using 25+ search filters.
Adapt allows sales and marketing teams to find verified decision-makers, create hyper-personalized campaigns, and generate qualified leads at scale.
Key Features:
- Seamless Prospecting: Reach your target audience in seconds with Adapt’s top-notch filters. Easily add contacts to lists and export them as CSV or to your CRM.
- Data Enrichment: Get essential data points from form fills or other sources. Ace your lead scoring and improve your data quality.
- Adapt API: Access millions of B2B data parameters in seconds to enhance your database.
Pricing: Available on request.
12. UpLead
UpLead sifts through millions of datasets to provide B2B companies with clean data that has a 95% or higher accuracy guarantee. Its 50+ search filters allow you to find the right lead and their most relevant contact details.
Armed with accurate customer information, you can engage with high-intent buyers who are looking to buy solutions like yours. UpLead also offers an assortment of tools to verify and enrich your data.
Key Features:
- Data Coverage: Access an extensive, high-quality database of over 155 million B2B contacts from over 200 countries.
- High-quality Data: Get access to top-notch, up-to-date information to spend more time talking to leads and less time qualifying them.
- Advanced Filters: Use 50+ search filters to find qualified leads in a few clicks.
- Real-time Verification: Verify email addresses in real time to make sure your messages reach your prospect's inbox.
Pricing:
- Free Trial: $0 for 5 credits for 7 days
- Essentials: $74 per month for 2,040 credits (billed annually), and $99 per month for 170 credits (billed monthly)
- Plus: $149 per month for 4,800 credits (billed annually), and $199 per month for 400 credits (billed monthly)
- Professional: Custom pricing available on request
13. Kaspr
Kaspr is a B2B data list provider that gives you instant access to relevant information about your target companies and key decision-makers. With a database of over 500 million phone numbers and email addresses, Kaspr helps you manage leads, automate outreach, and sync data to your apps.
Key Features:
- Chrome Extension: Use the Chrome extension to get contact data of prospects from LinkedIn profiles, lists, groups, events, or posts.
- Data Enrichment: Use the enrichment API to enhance incomplete prospect lists with phone numbers, email addresses, and company details.
- Automate LinkedIn Outreach: Send automated follow-up messages to your leads whenever you want, on any day.
Pricing:
- Free Plan: $0 per user per month
- Starter: $49 per user per month (billed annually), and $65 per month (billed monthly)
- Business: $79 per user per month (billed annually), and $99 per month (billed monthly)
- Organization: $99 per user per month (billed annually), and $99 per month (billed monthly)
14. Datanyze
Datanyze helps you find and connect with B2B prospects within minutes. Get email addresses, direct dial, and mobile numbers directly from LinkedIn profiles and company websites, right from your browser.
Key Features:
- Extensive Coverage: Access a database of 120 million people, 84 email addresses, and 63 million direct dials.
- Google Chrome Extension: Capture prospect data instantly as you browse social media.
- Connect with Prospects at Scale: Get all relevant information for a bulk list of contacts instantly.
Pricing:
- Nyze Lite: 90-day free trial
- Nyze Pro 1: $21 for 960 credits per year (billed annually), and $29 for 80 credits per month (billed monthly)
- Nyze Pro 2: $39 for 1920 credits per year (billed annually), and $55 for 160 credits per month (billed monthly)
15. D&B Hoovers
D&B Hoovers is a B2B sales intelligence tool that helps you reach the right buyers and strike the right conversations to win sales.
With an extensive database, D&B Hoovers also functions as a B2B email list provider and allows you to quickly identify opportunities, contact verified decision-makers, and focus on high-intent prospects.
Key Features:
- Comprehensive Database: Get accurate contact details for over 500 million global and over 275 million active companies.
- Prioritize Prospecting: Get details of people with actual buying authority. Access over 54 million verified C-level contacts and over 55 million email addresses.
- Reach In-market Buyers: Identify prospect buying intent, business growth trajectories, and spending capacity to target the right companies.
Pricing: Available on request.
9 Factors You Should Consider While Choosing a B2B Data Vendor
While there are a ton of B2B data providers to choose from, it's easy to feel overwhelmed by the sheer number of options and the various claims each one makes.
But, fear not! Here are 9 essential factors that will help you ensure you partner with a data vendor that not only meets your current needs but also aligns with your long-term business objectives.
1. Data Quality
Let's start with the most obvious. When you're paying for high-quality data, it's natural to expect high-quality data in return.
It minimizes the risk of reaching out to outdated contacts and enhances the efficiency of your marketing efforts. So scrutinize the vendor's processes, sources, and data collection methods to ensure reliable and updated data.
2. Data Coverage
Evaluate vendors based on the depth of coverage they offer. A good B2B data provider should cover a wide range of industries, geographies, and job roles, ensuring you can target prospects across various segments.
3. Customization Options
Every business has unique needs. Select a B2B data provider that allows you to segment and target your specific audience effectively. This could include filtering by industry, company size, job titles, and more.
4. Data Compliance
With increasing data privacy and security regulations, it’s crucial that the data you receive is compliant with all global legal standards in all the regions. Non-compliance can lead to hefty fines and damage to your brand’s reputation.
5. Data Refresh Frequency
B2B data decays rapidly. Company details, contact information, and decision-makers can change over time due to factors like employee turnover, changes in business dynamics, etc. This can leave you with outdated information, leading to missed opportunities and an inefficient process. So make sure that the provider regularly updates their database to maintain the accuracy and relevance of the information.
6. Integration Options
Verify if the data provider can integrate with your existing tech stack, which includes your CRM, sales engagement software, and marketing automation tools. This can save time and reduce the complexity of managing multiple systems, ensuring a seamless workflow.
7. Database Size
Compare vendors based on the size of their database. While it's important to prioritize quality over quantity, a larger database can offer more prospects to reach out to.
8. Usability
The platform provided by the data vendor should be user-friendly and intuitive. Your team should be able to quickly leverage the data without extensive training to navigate the system.
9. Budget
Lastly, but most importantly, consider the cost. The B2B data vendor should align with your budget without compromising on the essential features and quality you need. Remember, the cheapest option isn’t always the best in terms of ROI. Cheaper data providers may offer data at a lower cost, but this often comes at the expense of data accuracy, relevance, and freshness, which can directly impact the success of your outreach campaigns.
What Makes Prospect IQ a Premium B2B Data Provider?
In today's fast-paced business world, having accurate and verified B2B data is a necessity. It helps companies make meaningful connections in the B2B space. But finding this data can be tricky, with potential issues like outdated information, incomplete profiles, and unverified contacts.
This is where Prospect IQ comes in. It goes beyond traditional data collection and validation, providing top-notch comprehensiveness and reliability.
Here’s what makes Prospect IQ one of the best B2B data providers:
- High-quality data. The platform uses a unique waterfall model to combine verified email and phone data from 10+ data providers, ensuring high accuracy for every piece of contact information. It also executes multiple enrichments on top of each other to get you 700% more email and phone data.
- Wide database with maximum coverage. With 220M+ contacts, target accounts and prospects across all global regions, whether its NAM, APAC, EUK or EMEA.
- Contact auto-enrichment. Imagine visiting a prospect’s LinkedIn page and, with minimal effort, automatically enriching your database with their email and phone data. Prospect IQ makes this seamless process a reality. By automating data enrichment, you ensure that your contact lists are always up-to-date with the latest information, enabling more efficient and effective outreach strategies.
- Homogenous list-building. Prospect IQ's homogenous list-building feature provides you with over 26 filters to refine your search. This allows you to create highly specific lists of accounts and prospects, ensuring that your marketing efforts are directed toward the most relevant leads.
- Enhanced prospect contactability. Get every piece of information you need about the prospect from their email and phone to technographic and title information with just their LinkedIn URL, maximizing your ability to connect with them.
Having reliable and verified contact data enables you to execute account-based prospecting. You can identify the ICP accounts within your target market, identify the right stakeholders within accounts, and target with precision.
Get accurate, verified contact data for every prospect at your fingertips. Schedule a demo now to see how Prospect IQ can fill your sales pipeline with high-quality prospects!
FAQs
1. What is B2B data?
2. Why is B2B data important?
1. Identify and target potential leads more effectively.
2. Understand market trends and industry shifts.
3. Tailor marketing and sales strategies to specific target groups.
4. Enhance lead generation and conversion rates.
5. Make informed business decisions based on accurate and up-to-date information.
