Chief Financial Officers (CFOs) play a crucial role in approving new deals in a B2B company, as they’re responsible for the company’s financial growth.
However, their contact details are usually protected and aren’t easily accessible to reps who leverage Google, LinkedIn, or business email directories to source direct contact information. This naturally makes building a credible CFO prospecting list challenging.
As a result, reps lose prime selling hours trying to manually find the email addresses of CFOs. Not only that, even the few email addresses they do find can be riddled with inaccuracies, jeopardizing their outreach efforts, email deliverability rate, and by extension, their meetings booked quota.
The solution? Using email list providers that give you verified, enriched data to create accurate CFO email database.
Here we list down the top 10 CFO email list providers that help you create an accurate and personalized CFO mailing list to supercharge your email outreach efforts.
Why Are CFO Email Lists Important?
The modern CFO has come a long way from just being the financial leader of the company. According to Deloitte, CFOs must look beyond financial reporting and wear multiple hats such as:
- Steward: CFOs must protect crucial company assets, close financial books accurately, ensure adherence to financial regulations, and communicate all value and risk issues with the board of directors and investors.
- Operator: CFOs must run a financially optimized organization that offers services such as financial analysis, financial planning, tax, and treasury for business expansion.
- Strategist: CFOs must provide financial leadership and help align the business and finance strategy to aid the overall growth of operations.
- Catalyst: CFOs can influence business growth by increasing or reducing expenditure, procurement, pricing, innovations, etc. Since they call the shots on the financial side of operations, their viewpoint on operations that add value to the business is vital.
In short, the modern CFO’s job description goes above and beyond financial operations, affecting virtually all verticals in a company. And so, a CFO is your best chance to gain an accurate picture of the risks and the value of optimizing business and financial activities.
In other words, convincing CFOs of your solution’s value is what will help you close deals faster and shorten sales cycles. And to do this, you need a reliable executive email list that gets your foot in the door.
To help you get the ball rolling, here we have 10 CFO email list providers to check out.
1. Prospect IQ by Klenty
Prospect IQ by Klenty is a prospecting data platform that provides high-quality CFO email lists with a database of over 220 million contacts. Further, it ensures you get nothing but accurate and updated data thanks to its waterfall model that collects data from multiple vendors.
With Prospect IQ, you get 700% more contact data over the average tool, all verified and ready to pursue.
Key Features:
- Email Finder: Get verified email addresses for every CFO prospect, thus driving your open rate, and reply rate and lowering your bounce rate.
- 26+ Filters for Heightened Targeting: Uses wide range of data filters such as technology, job title, business email address, company revenue, and the like to navigate your contact list with ease. You can also maintain your top filter views to access your best email leads quickly for higher conversion rates.
- LinkedIn Prospector: Prospect IQ’s LinkedIn Plugin allows you to import LinkedIn URLs to your CRM and conduct data enrichment in real-time- with a single click and without switching tabs.
- Comprehensive Account Insights: Feed in the domain name and you get an exhaustive data profile for every account, giving you all relevant information on your prospect in one place.
- Automatic CRM Updating: Say goodbye to manual copy-paste. With Prospect IQ your CRM records get updated automatically to ensure you’re working with the latest data on every company system.
- Begin Instantly: Kickstart an effective outreach campaign with a personalized set of activities as soon as you receive the CFO’s email address.
- Ensures Legal Compliance: Work with data that is legally procured and meets global data standards.
Pricing:
Prospect IQ comes with flexible pricing plans to fit your specific prospecting efforts. Whether you need both email and phone credits or just one of these, you can customize the pricing to pay for only what you need.
- Email: Starts at $40/month (billed annually) for 1000 email credits/month
- Phone: Starts at $40/month (billed annually) for200 phone credits/month
2. Cognism
Cognism is a B2B sales intelligence platform that provides verified list of email addresses and phone numbers. It also offers a browser extension to help enrich LinkedIn profiles and Sales Navigator lists.
Moreover, with Cognism you can further your global reach by getting CFO emails in NAM, APAC, and EMEA.
Key Features
- Multiple filters such as job title, business email address, revenue size and seniority to help create verified CFO email and mailing lists to improve accuracy rate when reaching B2B targets.
- Prioritize prospects with intent data, technographics, and sales event triggers such as job change to pursue high-value prospects quickly.
- Easily export your new CFO email list into your sales enablement tools to begin email campaigns instantly.
Pricing: Available on request
3. UpLead
UpLead is a lead generation tool that gives you access to over 155 million B2B contacts. Find mailing addresses of CFOs meeting your ICP and get relevant and targeted data to help personalize your email marketing campaigns.
Key Features:
- With a 95% data accuracy guarantee, UpLead ensures you work with accurate CFO email addresses and drive email deliverability.
- Real-time email verification ensures you’re working with updated and reliable data with its lead generation capabilities.
- Data enrichment capabilities allow you to fill in missing data such as location, social media profiles, technographics, etc in your existing CFO email list.
Pricing:
- Free Trial: $0 for 7 days
- Essentials: $74 per month (billed annually) and $99 per month (billed monthly)
- Plus: $149 per month (billed annually) and $199 per month (billed monthly)
- Professional: Available on request
4. Kaspr
Kaspr is an all-in-one prospecting platform that makes the process of sending emails, calling, and automating LinkedIn invites efficient. It allows your sales team to spend more time closing deals by automating prospecting activities such as extracting data and sharing it across your tool stack.
Key Features:
- LinkedIn Chrome extension allows you to extract emails and phone numbers from CFO profiles in a single click.
- Aligns with global data privacy laws like GDPR and CCPA.
- Integrates with leading sales tools such as Salesforce, HubSpot, Pipedrive, etc.
Pricing:
- Free Plan: $0 per user, per month (billed annually and monthly)
- Starter: $49 per user, per month (billed annually), and $65 per user, per month (billed monthly)
- Business: $79 per user, per month (billed annually), and $99 per user, per month (billed monthly)
- Organization: $99 per user, per month (billed annually), and $99 per user, per month (billed monthly)
5. SalesIntel
This data enrichment tool provides accurate, human-verified data. This means you receive data that has been checked by humans to ensure you’re not working with obsolete or inconsistent data. SalesIntel reverifies all data every 90 days to keep you working with an updated database of contacts at all times.
Further, it offers insights on news alerts, technographics, and buyer intent to help keep your campaigns relevant.
Key Features:
- RevDriver Chrome extension helps find relevant and actionable contact information on LinkedIn Sales Navigator, or a company website.
- Detailed search filters allow you to identify prospects meeting your ICP and create custom lists that help you reach your target audience and close deals faster.
- A team of 2000 researchers helps you find the right information for any CFO or company you want to contact.
Pricing:
- Individual: $69 per month
- Teams: $199 per user (billed annually)
- Unlimited everything: available on request
6. Hunter
Hunter is an all-in-one email outreach platform that helps you find and connect with CFOs to help further sales and marketing goals. It leverages a combination of AI and proprietary technology to discover, verify, and enrich contact details and granting you better email validation.
Lastly, its Domain Search feature captures publicly available CFO email addresses with department filters, confidence scores, and reliable sources in under a second for speedy prospecting.
Key Features:
- Email Finder and Email Verifier help you get verified email addresses by simply typing in the name of your prospect.
- Send personalized emails at scale by customizing and reviewing your emails so that they remain relevant and speak directly to your prospect.
- Native CRM integrations, Zapier integration, and APIs to sync data to over 5000 destinations.
Pricing:
- Free: $0 per year
- Starter: $34 per month (billed annually), and $49 per month (billed monthly)
- Growth: $104 per month (billed annually), and $149 per month (billed monthly)
- Business: $349 per month (billed annually) and $499 per month (billed monthly)
7. Apollo.io
Apollo.io is a sales prospecting platform with a B2B email database of over 275 million contacts. Its 65+ data attributes allow you to sift through the data and pinpoint leads that match your ICP.
Lastly, you can add email templates, configure tracking, and automate follow-up emails directly from your Gmail account.
Key Features:
- AI-generated auto-scoring leverages your account history and past successes to target high-value prospects with precision for excellent conversion rate.
- Buying intent and signals help find prospects who are already researching solutions in your space while creating talking tips.
- Set up your ICP and get alerts when a new lead matches your current saved search.
Pricing:
- Free: $0
- Basic: $49 per user, per month (billed annually), and $59 per user, per month (billed monthly)
- Professional: $79 per user, per month (billed annually), and $99 per user, per month (billed monthly)
- Organization: $119 per user, per month (min 3 users billed annually) and $149 per user, per month (min 3 users). However, the monthly also follows annual billing.
8. RocketReach
RocketReach promises exceptional data quality with a 90-98% deliverability guarantee on verified emails.
Further, its browser extension allows you to save time during prospecting activities by extracting information from social media sites and identifying company connections from websites as you surf the web.
Lastly, by integrating with leading CRM and marketing platforms like HubSpot, Salesforce, and the like, it ensures your sales and marketing efforts continue without a hitch.
Key Features
- Create automated lists of CFOs with email addresses that update and personalize based on title, industry, company size, skills, etc.
- AI-powered recommendations help you discover CFO contacts that you might have ignored but could offer a significant sales opportunity.
- Intent data allows you to get ahead of your competition by identifying prospects who are already researching solutions in your industry.
Pricing:
- Essentials: $39 per user, per month (billed annually) and $52.99 per user (billed monthly)
- Pro: $99 per user, per month (billed annually) and $178.98 per user (billed monthly)
- Ultimate: $249 per user, per month (billed annually) and $358.96 per user (billed monthly)
9. ZoomInfo SalesOS
ZoomInfo SalesOS is a GTM platform that helps you identify and reach CFOs using data-driven insights and buying signals that highlight ready-to-buy prospects for excellent conversion rate.
ZoomInfo SalesOS helps you helping you optimize sales operations and shorten the sales cycle. Not only that, but it also offers valuable insights into your sales interactions by analyzing emails, calls, and meetings.
Key Features:
- Get access to over 174 million verified email addresses and 70 million+ phone numbers to help create an account universe based on your ICP.
- Buyer intent insight allows you to discover and connect with prospects researching solutions similar to yours.
- Website visitor tracking allows you to identify and contact decision-makers from companies that are already curious about your solution.
Pricing: Available on request
10. D&B Hoovers
D&B Hoovers is an award-winning B2B sales intelligence tool that helps you close more deals. It combines rich contact and company data with sophisticated software to help sales reps identify revenue opportunities, plan account sales strategies, and devote more time closing deals rather than finding reliable contact data.
Key Features:
- Vast database of over 54 million verified C-level executives to help you contact decision-makers first and increase response rate.
- Trigger events such as contract wins, product launches, layoffs, etc. for prospects and companies you track.
- Integrates seamlessly with Salesforce to facilitate a reliable and constant transfer of contact information and other actionable data.
Pricing:
- D&B Hoovers Essentials: $49 per month
- D&B Hoovers: Price available on request
- D&B Hoovers Audience Builder: Price available on request
6 Things to Keep in Mind When Selling to CFOs
“CFOs are historically known as ‘CF-nos’. But most of the forward-thinking ones understand the value of software when they invest in it.” —Chris Tump, sales leader.
The nickname “CF-nos” came about because most CFOs are highly risk-averse. In other words, it's going to take you some work to get them around. You know your offering is good, but how do you convince your CFO prospect of it when you cold email them?
Here’s a cheat sheet with 6 most important tips to get buy-in from CFOs:
- Concentrate on Cost Savings
CFOs might have their finger in every pie, but their eye will forever be on the financial side of operations. And so, focus on highlighting how your product will save costs in your cold emails. This helps you get and keep your prospect’s attention.
- Research To Know Their Specific Concerns Better
Walking in unprepared, not knowing what your CFO prospect’s day looks like, and their biggest pain points and goals is a recipe for disaster. Instead, study their company’s annual reports, and browse articles shared by the CFO prospect to understand their viewpoints on trending issues.
This won’t just earn you loads more respect for doing your homework but also give you unparalleled insight into their communication style, priorities, and what makes them tick.
Other than this, it’s crucial to identify key decision makers, and who amongst them can influence the CFO prospect’s decision in favor of your solution. This way, you can create a robust action plan that gives you the most direct route to converting them.
- Present The Financial Reality of Your Solution
Support your pitch with real-world case studies instead of hypothetical scenarios. Base your case studies on reliable industry data and on companies that have a similar financial model as your prospect’s company.
This helps convince the CFO prospect of your solution’s ability to improve their operations and meet their business goals.
- Use Financial Terms to Highlight Your Solution’s Value
Speak their language. Explain what your offering brings to the table by translating it into financial terms such as Return on Investment (ROI), payback period, and Net Present Value (NPV). Talk numbers and be specific. This helps you convince them of your product’s value better.
- Balance Positives and Negatives to Boost Credibility
Offering the good, the bad, and the ugly of your offering allows you to establish trust with the CFO. It convinces them that you’re providing a realistic ground reality and not just a rosy picture.
Make sure to back your analyses and assumptions with accurate and reliable data. Further, cross-check all facts and data included in your pitch with a third party to ensure you’re not including any questionable data.
Lastly, consider discussing project results in terms of best, expected, and minimum as well. This will allow your CFO to view you as a trustworthy source in the market.
- Use a Reliable Email List Provider
Lastly, engaging a reliable and accurate email list provider allows you to target and pursue the right prospect. This is because their extensive CFO mailing database doesn’t just offer accurate contact details, but also offers key information such as revenue, location, employee count, tech stack, etc.
In other words, giving you everything you need to personalize your content and messaging. This in turn ensures your sales and email marketing efforts are well spent and your campaigns optimized.
How Can You Evaluate the Quality of a CFO Email List Provider?
Now that you have a robust and comprehensive list of 10 stellar CFO email database providers, it’s time to help you find the right one. Here are 6 parameters with which to judge any CFO email list provider:
- Database Size: The size of your chosen provider’s database plays a crucial role in your sales and marketing efforts. If they have a limited mailing database, it can result in your activities getting limited too. Consider providers that have extensive databases for the optimization of sales activities.
- Quality & Accuracy of Data: Your outreach efforts are only as good as the data you base them on. If your CFO email address lists aren’t accurate and suffer from obsolete, or missing details, they can negatively impact your sales activity. Choose a provider that facilitates smooth data enrichment.
- Extent of Global Coverage: Your sales and marketing activities might be limited to a region now, but in time it's bound to expand. Make sure to explore whether your chosen CFO email list provider can keep up with your growth trajectory. It's best if they have a global reach across NAM, APAC, and EMEA regions.
- Compliance with Data Privacy Regulations: Adherence to data privacy laws such as the GDPR and SOC 2 Type II must be prioritized when choosing a CFO contact data provider. This helps build trust with your customer base and ensures you don’t get penalized under these regulations’ stringent provisions.
- Integrations With Other Tools: You don’t need to onboard one tool, only to discontinue your current ones. And so, another aspect to consider is how well your chosen tool integrates with your current tool stack and company systems.
- Gives Verified Phone Data: Emails are the preferred form of communication, but not the only one. Ensure your chosen tool offers verified phone numbers, in addition to email addresses, so that you can boost your chances of reaching the CFO through multichannel outreach.
If you’re wondering which tool checks all of the above boxes, we’ve got 2 words: Prospect IQ.
How Can Prospect IQ Help You with Building a CFO Email List?
Prospect IQ by Klenty is a prospecting data platform that uses the waterfall lead enrichment model. This means, the platform aggregates data from over 10 vendors and facilitates multiple enrichments one after the other. As a result, you’ll get 700% more email and phone data over the average email list providers in the market.
Here are some of its top features that help you build a bulletproof CFO email list:
- Email Finder
Email Finder gets you verified email addresses for every contact. This helps you increase your opens, drive your reply rate, and minimize bounce rates. All you have to do is feed in your prospect’s name and you have all their data in a single click. Lastly, Prospect IQ automatically updates your CRM system with your prospect’s data.
- LinkedIn Prospector
Prospect IQ’s dynamic LinkedIn Plugin helps you import LinkedIn URLs to your CRM and facilitates real-time data enrichment. It extracts information directly from the professional networking site, eliminating the need to manually copy-paste LinkedIn URLs. All it takes is a single click, without switching tabs.
- Company Hierarchy Data
You have a target account, but who should be your first target? Prospect IQ helps you identify who to reach out to first, with accurate and reliable company hierarchy data. Thus, helping you recognize CFOs and other C-level executives and shorten your sales cycles significantly.
- Phone Finder
Want to get on a call with your prospect? Prospect IQ is here to help. With this prospecting tool, you get accurate phone numbers of your prospects with a single click, enhancing your prospect contactability.
Prospect IQ bolsters you with every possible tool you need to scale your email outreach.
Book a demo now and see in action how Prospect IQ gets you verified email lists with details of CFOs every time!
FAQs
1. What is a CFO Email List?
2. How do you pitch to a CFO?
1. Highlight the cost-saving aspect of the deal
2. Research their pain points and struggles to understand them better
3. Explain how your solution delivers a high ROI
4. Use financial terms to connect with them better
5. Be fair and give both pros and cons to your solution to build credibility
6. Use a reliable email list provider for CFO contact data