Gong is a powerful tool. It is excellent for diving deep into sales calls.
If you're leading a growing sales team, Gong might seem appealing. But it can be costly, lack strong support, offer no free trial, and involve extra onboarding expenses.
If these concerns match your needs, you might seek a more budget-friendly alternative.
Challenges With Gong:
Delayed Transcripts: Gong's call transcripts may take approximately 20-30 minutes to generate after the call concludes, which some users could consider a minor inconvenience.
Transcription Accuracy: While typically accurate, occasional minor errors in transcription may affect search results.
Initial Complexity: Navigating Gong's extensive feature set may pose a learning curve for some users, requiring time to become proficient.
Waiting Time for Transcripts: Users may appreciate faster transcript availability within 10-15 minutes for smoother call continuity.
Onboarding and Implementation: Gong offers comprehensive onboarding and implementation support to help users get started efficiently and make the most of the platform.
Minimum User Requirement: Users should be aware of Gong's minimum user requirement to ensure it aligns with their team size and needs.
Key Considerations for Choosing a Meeting Assistant Tool
Before we dive into the advantages of Call IQ and its capabilities, it's essential to address some critical factors to consider when evaluating any meeting assistant tool. Your choice should align with your organization's unique needs, ensuring it's user-friendly, scalable, and integrates seamlessly with your existing tech stack. Here are key considerations:
User-Friendly: The tool should be easy for all team members, from tech-savvy individuals to those less experienced with new technology. A user-friendly interface fosters better adoption and utilization.
Good Support: Access to reliable customer support is vital. It promptly addresses issues or questions, minimizing downtime and disruptions.
Systematic and Free Onboarding + Implementation: A structured onboarding process, often provided for free, helps your teams become proficient with the tool. It's crucial for a smooth transition and effective use of the software.
Free Trial: Before committing, testing the tool via a free trial is invaluable. It allows you to assess its fit for your specific use case, ensuring it meets your requirements.
Seamless Integration: Integration with your existing tech stack is crucial. Without it, investing in an underutilized solution is risky. Integration ensures that the tool becomes integral to your workflow, enhancing productivity and efficiency.
With these considerations in mind, let's now explore the alternatives.
We’ve put together a list of 5 Gong Alternatives to help you make the right choice.
- Call IQ
- Chorus
- Avoma
- Fireflies
- Fathom
5 Best Gong Alternatives of 2024
1. Call IQ
Call IQ by Klenty is a Conversation Intelligence Platform designed to automate the recording, transcribing, and analysis of sales meetings through the power of AI.
Main Features to look out for:
Bot Configuration: Customize the bot's role and meeting participation for automated call analysis.
Calls/Meeting View: Easily access a list of all calls, filter by various criteria, search for specific calls, and utilize smart filters for efficient call management.
Transcription: Access accurate call transcriptions to understand critical points without listening to the entire call.
Speaker Insights: Track individual speakers' talk time, facilitating better coaching and performance evaluation.
Questions Asked: Get a list of important questions asked during meetings to understand prospect priorities.
Add Comments: Leave comments on specific parts of the transcript for team collaboration and issue resolution.
CRM Sync: The platform automatically synchronizes call details with CRM systems, streamlining record-keeping and management. It also integrates with popular CRMs in the Conversation Intelligence space.
Share Recording: Generate shareable links for customers and prospects to access call recordings.
Customisable summaries: Call IQ equips users with four types of AI-generated summaries, offering a detailed overview of calls and valuable call insights for interaction assessment.
Advantages
CRM Integration: Call IQ's robust CRM integrations streamline record-keeping and management, ensuring a seamless data flow.
Pricing Options: Call IQ offers a variety of pricing plans, catering to diverse budget considerations making it accessible to a broader user base.
Free Trial: Users can benefit from a free trial period to explore the tool's capabilities and assess its fit for their needs before committing.
Onboarding and Implementation: Call IQ facilitates a smooth onboarding process and straightforward implementation, minimizing downtime and ensuring a quick start for users.
Responsive Customer Support: Call IQ boasts excellent customer support, guaranteeing prompt assistance during onboarding, implementation, or ongoing usage, ensuring a smooth user experience.
2. Chorus AI
What is Chorus?
Chorus, an integral part of the ZoomInfo suite, is a sophisticated CI product. It plays a pivotal role in analyzing customer interactions and delivering actionable insights tailored to the needs of sales teams.
What it does:
Chorus is primarily designed to empower sales teams by providing actionable insights gleaned from customer interactions. Its core functionalities include Sales Call Analysis, Onboarding and Sales Enablement, Deal Intelligence, Relationship Management, and Market Intelligence.
Key Features:
- In-Depth Customer Interaction Insights: Chorus comprehensively understands customer interactions. This rich insight equips sales teams with the knowledge they need to engage effectively with clients and prospects.
- Enhanced Sales Team Performance: Chorus contributes to improved sales team performance by offering a deeper understanding of interactions. This understanding enables teams to fine-tune their approach and enhance their ability to close deals.
- Deal Intelligence & Relationship Management: The tool's capabilities in deal intelligence and relationship management assist in nurturing solid and lasting customer relationships, which are fundamental to success in sales.
- Market Intelligence: Chorus extends its value by providing market insights. This information equips businesses with a competitive edge in their respective markets.
- Connected Intelligence: Chorus fosters connected intelligence, ensuring sales teams are well-informed and equipped to make data-driven decisions.
Advantages
1. Recording and Transcription: Chorus by ZoomInfo offers records and transcribes your calls. This feature makes it easy to review and analyze calls, which is beneficial for coaching and feedback.
2. Data Insights: The tool provides valuable insights into call data, such as who spoke when and how often specific phrases were used, aiding in understanding and improving customer interactions.
3. Ease of Sharing: Chorus.ai makes sharing call recordings with clients and prospects simple, enhancing collaboration and knowledge sharing.
4. Integration with Zoom: Chorus connects seamlessly with Zoom, ensuring that call data and insights are readily available for analysis and improvement.
Considerations
1. Inconsistent Joining: Some users have experienced issues with Chorus inconsistently joining calls, which can disrupt the recording and analysis process.
2. Transcription Accuracy: While Chorus provides transcription, the accuracy of the transcriptions may vary, mainly when dealing with non-native English speakers.
3. Late Start: Chorus occasionally starts recording a few minutes after a meeting begins, resulting in the "the meeting is being recorded" announcement interrupting the call.
4. User Privacy Concerns: Users can disconnect their calendars from Chorus, which may raise privacy concerns, as some team members may turn off the tool, limiting its effectiveness.
3. Avoma
What is the tool:
Avoma is a comprehensive AI Meeting Assistant, Collaboration, and Intelligence platform thoughtfully designed to enhance meeting efficiency. It combines various features to streamline and optimize the meeting experience.
What it does:
Avoma offers a wide range of features that collectively work to improve meetings. These include automatic meeting recording, real-time transcription, AI-generated notes, live bookmarking, augmented notes, speaker identification, topic detection, and keyword tracking.
Key Features:
- Automatic Meeting Recording: Avoma automatically records meetings, ensuring no details are lost.
- Real-Time Transcription: Meetings are transcribed in real-time, enabling easy reference.
- AI-Generated Notes: Avoma generates notes, eliminating the need for manual note-taking.
- Live Bookmarking: Users can mark key moments during meetings for later review.
- Augmented Notes: Meeting notes are enriched with additional context.
- Speaker Identification: Avoma identifies and labels speakers, making discussions easy to follow.
- Topic Detection: The platform can detect and categorize different discussion topics.
- Keyword Tracking: Avoma tracks keywords and phrases, aiding in data-driven insights.
Advantages:
Avoma brings several advantages:
Streamlined Meeting Processes: Meetings become more organized and productive.
Enhanced Collaboration: It facilitates collaboration among team members, ensuring everyone stays well informed.
Data-Driven Insights: Avoma extracts insights from meetings, enabling informed decision-making.
Seamless Integration: The platform integrates seamlessly with CRM and collaboration tools, ensuring a smooth workflow.
Considerations:
However, it's essential to consider a few potential drawbacks:
Avoma may be a drawback for organizations looking to analyze different representatives in varying ways based on their strengths and weaknesses. This capability is not a primary focus of the platform, unlike the specialized, customizable summaries offered by your tool.
4. Fireflies.ai
What is Fireflies?
Fireflies.ai is an AI-driven meeting assistant recognized for its proficiency in automating time-consuming tasks typically associated with meetings, such as note-taking, transcription, and analysis. It boasts a substantial user base, serving over 100,000 organizations.
What it does:
Fireflies.ai is designed to streamline and enhance the meeting experience by automating various aspects of meeting management.
Key Features:
- Automatic Meeting Recording and Transcription: The platform automatically records and transcribes meetings.
- AI-Powered Search: Users can employ AI-powered search capabilities to locate specific information within meeting data.
- Collaboration Tools: Fireflies.ai offers essential collaboration tools that facilitate information sharing and teamwork.
- Conversation Intelligence: The tool extracts valuable insights from meeting discussions.
- Automated Workflows: Fireflies.ai supports automated workflows, aiding in efficient task management.
- Real-Time Knowledge Base: Users benefit from a real-time knowledge base, ensuring access to up-to-date information.
Advantages:
Fireflies.ai presents several advantages:
Streamlined Meeting Management: It simplifies meeting processes, making them more efficient and less labor-intensive.
Enhanced Collaboration Opportunities: The platform encourages information sharing and collaboration among team members.
Data-Driven Insights: Fireflies.ai derives data-driven insights from meetings, contributing to informed decision-making.
Seamless Integration: It integrates seamlessly with popular apps, enhancing its utility.
Considerations:
1. Learning Curve: Some users may experience a learning curve when using Avoma, especially if they are new to the platform, as it offers extensive capabilities.
2. Not Built for Sales Use-Cases: Avoma is primarily designed for general note-taking and meeting automation and may not be optimized for sales-specific functions or analyses. This could be a limitation for organizations with a strong focus on sales.
3. Syncing Issues: A few users mentioned occasional issues with Avoma syncing to the correct CRM accounts. While this may not be a widespread problem, it could concern some users.
4. AI Quality:While many users praise the AI-generated notes, some express that the AI can be improved, particularly regarding the quality of insights and notes generated.
5. Fathom
What is the tool:
Fathom is positioned as a cost-effective AI Meeting Assistant, focusing on enhancing meeting productivity. It offers a range of features that simplify meeting processes.
What it does:
Fathom is designed to streamline and optimize the meeting experience, focusing on recording, transcribing, and summarizing conversations.
Key Features:
Automatic Meeting Recording and Transcription: Fathom automatically records meetings and provides complete transcriptions, including crucial highlights.
Multi-Language Support: The platform supports seven languages, ensuring a broad user base can benefit from its capabilities.
AI-Powered Summarization: Fathom automates the summarization of entire meetings, eliminating the need for manual note-taking.
Integration: Users can easily integrate well-formatted summaries and action items into various applications, such as Google Docs, Gmail, and task managers.
CRM Integration: Fathom generates and syncs call notes with CRM systems, reducing the need for manual data entry.
Sharing Highlights: Users can share key meeting highlights with ease.
Create Playlists: Fathom allows for creating playlists containing multiple highlights for quick reference.
Advantages:
Fathom offers several advantages:
- Enhanced Meeting Documentation: It significantly improves meeting documentation.
- Multi-Language Support: The platform's proficiency in seven languages broadens its usability.
- Privacy Assurance: Fathom prioritizes user privacy.
Considerations:
However, it's important to consider potential drawbacks:
- Suitability for Meeting Types: Fathom may not be suitable for all types of meetings.
Concluding Thoughts
Choosing a suitable alternative to Gong hinges on understanding the unique needs of your sales team.
For those with substantial salesforces, particularly junior SDRs, a solution that offers repeatable processes and robust oversight is invaluable. However, for fast-growing customer-facing teams in SMBs and mid-market companies, finding a user-friendly platform with the right mix of features and flexibility is crucial.
Call IQ emerges as a strong contender in this context, not by direct pitch, but because it seamlessly adapts to these growing sales teams. Its user-friendly interface ensures a quick learning curve, while its scalability accommodates the increasing demand for sales engagement, making it a reliable and future-proof choice. With Call IQ, these teams can effectively engage with leads and prospects to boost sales outcomes.
