What Is an Outbound Dialer? (Types, Benefits, Use Cases)

Cold calling can be a grueling task, with a success rate as low as 2%. That means for every 100 calls you make, only 2 end up being successful.

You’re tirelessly punching numbers one after another, waiting for the line to connect, only to be met mostly with busy signals or voicemails.

Imagine your frustration as you watch the clock tick, knowing that every minute spent dialing manually is a minute lost from meaningful conversations. It's enough to make anyone feel like they're spinning their wheels and getting nowhere fast.

So, how do you stop wasting valuable time manually dialing numbers and overlooking potential opportunities?

Enter: outbound dialers. They take the burden of manual dialing off your shoulders, allowing you to make more calls in less time and focus your energy where it matters most—engaging with prospects.

Let’s dig into what an outbound dialer is, its types, benefits, and use cases.

What Is an Outbound Dialer?

An outbound dialer is a software platform that helps SDRs automate the process of outbound calling.

Outbound dialers eliminate the manual processes involved in cold calling—from dialing individual numbers to logging call details into your CRM.

This saves you time and effort, allowing you to focus more on engaging prospects than manually dialing numbers.

3 Different Types of Outbound Dialers

Outbound dialers come in 3 different types: parallel dialers, power dialers, and click-to-call dialers. Let’s understand what they are and how they work.

1. Parallel Dialers

Parallel dialer lets you call multiple prospects at the same time by automatically dialing a fixed number of prospects from your list simultaneously.

Parallel dialers also screen out busy lines, voicemails, unanswered calls and start dialing the next number—all automatically. This allows you to stay focused solely on engaging prospects.

2. Power Dialers

A power dialer automatically dials phone numbers from a predetermined contact list. You can upload a list of prospects into the dialer system, and it will sequentially dial each number without any manual intervention from your side.

The dialer can detect when a call is answered by a live person, reaches voicemail, encounters a busy signal or if the call gets disconnected. Based on these call outcomes, the dialer automatically rings the next number in the list or leaves a pre-recorded voicemail.

You can also pause between calls, if needed, to take notes or prepare for an upcoming call.

Using a power dialer significantly increases your productivity by reducing the downtime between calls. This ensures that you spend more time engaging prospects and less time dealing with the mechanics of dialing and waiting.

3. 1-Click-To-Call Dialers

1-click-to-call dialer allows you to access prospect information from the CRM or any cold calling software prior to initiating each call. This helps you personalize the call, leading to higher conversion rates.

Unlike the parallel and power dialers, this dialer requires you to start the call by clicking on a prospect’s phone number on the dialer interface (hence the name).

You can view prospect information like name, company, phone number, and other relevant notes and decide whether to place the call.

Why Should You Use an Outbound Dialer?

A study suggests that a B2B rep should make 60 calls per day as an industry benchmark, but most reps only achieve half of that. They make only 35 calls per day and spend only 55 minutes speaking with prospects each day.

The reason? The grunt work of cold calling—you dial each digit one by one from your prospect list, waiting and hoping for a connection.

By using an outbound dialer to make calls, you can eliminate the manual work involved in cold calling and focus only on booking more meetings.

Here are the benefits of employing an outbound dialer:

1. Increased Efficiency

Each minute spent dialing manually is a minute lost from meaningful conversations.

Outbound dialers automate the process of making outbound calls, saving you time and increasing productivity. They can dial multiple numbers simultaneously, connect calls automatically, and leave pre-recorded voicemails.

Furthermore, outbound dialers can weed out busy signals, voicemails, and unanswered calls, ensuring you only talk to real prospects.

2. Enhanced Prospect Interaction

Outbound sales dialers integrate with CRM systems, enabling you to access lead information, automatically update records, and schedule follow-up tasks without switching between different platforms.

This enables you to personalize interactions with prospects, eliminates the possibility of human error in manually updating prospect information (contact details, demographic information, tech stack, etc.), and ensures that important follow-up actions are not overlooked.

3. Data Insights

Outbound dialers provide key metrics such as call volume, conversion rates, call duration, connect rates and call outcomes to track your cold calling performance.

You can see how these metrics compare to targets and benchmarks, allowing you to identify areas for improvement, like personalizing your pitch or improving objection handling, and fine-tune your sales strategy accordingly.

Sales managers can use this data to track campaign effectiveness, identify challenges, evaluate team performance, and provide personalized coaching for reps to achieve better results.

4. Better Call Coaching

One of the key features of an outbound sales dialer is it can record your cold calls automatically.

This helps you focus on actively engaging prospects without worrying about taking detailed notes during the conversation.

Also, sales managers can review these recorded calls to identify areas where reps excel and areas where they need improvement. This allows for targeted coaching tailored to each sales rep's specific needs.

Which Outbound Dialer Is Best for You?

Each type of dialer has different kinds of use cases depending on your goals, bandwidth and experience. So, before choosing any outbound dialer, ask yourself:

1. How high is my call volume?
2. How personalized should each of my calls be?
3. How extensive is my product knowledge?
4. How experienced am I in cold calling?
5. What level of control do I need over the dialing process?

The type of outbound dialer you should use will vary depending on your answers to these questions. Let’s see how:

When To Use a 1-Click-To-Call Dialer?

Using a 1-click-to-call dialer is best when:

• You’re relatively new to cold calling and need full control over when to initiate each call.
• You have a small list of high-value leads who require personalized outreach.
• Engaging with high-value or warm leads with a tailored approach.

Click-to-call dialers allow you to gather more context before initiating a call. You can review notes, previous interactions, or CRM data to personalize your outreach.

This enables you to enter each call with a clear understanding of the prospect's needs, pain points, and objectives, facilitating more quality conversations.

When To Use a Parallel Dialer?

If you're a seasoned sales rep with extensive knowledge of your product and its value proposition, a parallel dialer can be a great tool to enhance your productivity.

Why? Seasoned reps can handle multiple calls simultaneously without sacrificing the quality of their pitch. Your expertise allows you to address objections confidently and effectively, making it easier to navigate multiple conversations at once.

With a parallel dialer, you can:

• Maximize the number of calls made per hour
• Reduce long wait times
• Increase your number of connects

When To Use a Power Dialer?

A power dialer is a viable option if:

• You’re making medium-to-high volume calls but don’t want to compromise on personalizing cold calls.
• You’re a rep willing to switch from click-to-call dialing to boost call volumes, but you feel that parallel dialing is more demanding.

How? Power dialer strikes a middle ground between click-to-call and parallel dialing.

Compared to parallel dialers, it offers a significantly higher level of control over the speed of dialing, as it calls only one prospect at a time and places the next call automatically only after the previous call ends.

Plus, power dialers can seamlessly integrate with CRM, so you can immediately access specific details about the prospects who attend the calls.

This enables you to maximize the number of calls made and personalize your cold calls effectively, all without feeling overwhelmed by call volumes or sacrificing the quality of your conversations.

Boost Your Outbound Call Productivity With Klenty’s Sales Dialer

If your sales team relies heavily on outbound calls with different outbound calling campaigns, having only one kind of dialing solution is not enough. But buying different dialing solutions would burn a hole in your pocket.

You need a unified dialing solution that lets you switch between different dialing modes. Well, is there any solution like that?

Yes. It’s Klenty’s Sales Dialer.

Klenty is the only sales engagement platform that offers you multi-mode sales dialing.

Between Power Dialer, Parallel Dialer, and Focus Dialer, your sales team can accelerate outbound dialing 5 times faster than manual dialing. Here’s how:

• Sales reps with a high volume of calls can use the Parallel Dialer to dial up to 5 prospects at a time and save time.
• Alternatively, for reps who prefer structured call schedules without interruptions, the Power Dialer offers a focused environment dedicated solely to their calls.
• For reps using a multi-channel strategy and making warm calls, the 1 Click-to-Call Dialer can be helpful as it provides prospect information from the CRM or cold calling software before each call, facilitating personalized conversations and boosting conversion rates.

Here are some more features of Klenty’s Sales Dialer that help you execute outbound sales efficiently:

• Seamless CRM integration: Klenty integrates with 5 CRMs: Salesforce, MS Dynamics 365, HubSpot, Zoho, and Pipedrive. Effortlessly sync all calling activities, notes, and tasks in your CRM.
• Conversation Intelligence: Let AI handle note-taking during calls. Quickly review calls with auto-summarization and effortlessly sync notes to your CRM.
• Voicemail Drop: Send tailored, pre-recorded voicemails with just one click.
• Local Presence Dialing: Reach prospects using their area code and establish a global local presence.
• Call Recording: Review calls at your convenience.
• Call Reports: Measure performance and identify areas for improvement with comprehensive call analytics.
• Call Outcome: You can mark the status of each call instantly for a streamlined follow-up.

Want to maximize your call volumes with efficiency? Try Klenty’s Sales Dialer today and skyrocket your outreach efforts.

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