1
Route Prospects to the Right Sequences
Blueink’s outreach involved breaking up a large number of
prospects into smaller lists and reaching out to each list
with a personalized set of emails.
Klenty’s seamless CSV import functionality enabled
Blueink to group prospects into pre-existing or new lists and
add them to sequences directly.
Using A/B testing, they could also determine what
subject lines or email templates work and what don't.
2
Run Personalized Cold Email Campaigns at Scale
“The platform is very intuitive. We’ve been able
to learn how to use it on our own pretty easily.”
Blueink was able to
set up sequences in Klenty with ease.
Klenty offered no limit to the number of steps within a
sequence, so Blueink could execute their outreach with no
restrictions.
Klenty also helped Blueink personalize their outreach with
prospect information, such as name, designation, and company
to make their emails more personal and resonate with
prospects.
Blueink could customize their emails to be sent during their
prospect’s active hours using
Delivery Windows, increasing visibility and chances of
getting a reply.
3
Respond to Emails from the Same Place
”The central inbox for all emails — that’s a huge feature.
We don’t have to go into each email address to go through
emails.”
Blueink was impressed with Klenty’s Multi-channel Inbox, which
offers a collated view of all conversations in a simple place.
With Multi-channel Inbox, Blueink was able to reply to
prospects who interacted with their emails promptly. This
meant that reps caught prospects right when they were active,
ensuring high response rates, and in turn, increasing the
number of meetings booked.
4
Deliver Emails to Prospects’ Inboxes
Klenty’s extensive deliverability features ensured that all of
Blueink’s emails reached their prospect's inboxes, and not the
spam folder or promotions tab.
Klenty sent all emails at random times to mimic human
behavior. BlueInk could set up their own
custom link domains
to track their emails, ensuring they didn’t fall under the
radar of spam filters.
5
Track Performance to Optimize Outreach
” The analytics part of Klenty really makes it easier for
us to see who we should go after and who we shouldn’t.”
With Klenty’s extensive reports, Blueink was able to see
exactly who engaged with their outreach and was likely to book
a meeting with them. Using this information, they could
prioritize prospects who needed their attention the most.
Klenty provided template-level, cadence-level, team-level, and
step-level reporting, which enabled Blueink to know the
following:
- Prospects engaged at each step
- Which sequences were effective and ineffective
- Reps that were on track and lagging
In addition, Klenty enabled BlueInk to clone sequences and
replicate winning strategies across the entire team.
6
Provide Dedicated Support and Assistance
” Your support team is phenomenal. It’s very easy to get
in touch with them, even via emails and they always
respond in a timely manner.”
Klenty delegated a dedicated Customer Success Manager to
assist Blueink with seamless product onboarding. The support
team was available 24/5 to help Rocco and the team with any
queries or doubts.
Conclusion
“We’re seeing 40% growth in demos quarter over quarter. Q2
to Q3 was almost 100% growth. We saw a 400% increase as
compared to other tools we’ve used before. And 97% of our
lists open our emails.”
Blueink scaled their meetings booked by:
- Automating personalized outreach at scale
- Making sure emails landed in inboxes
- Focusing on prospects who were interested
